Victoria is the makeup artist behind Belvale Beauty. Her experience in the beauty industry began over 7 years ago, where she led marketing and sales for the first luxury beauty subscription service in Canada. A few years later, Victoria accepted a new role at a multi-award-winning agency, focused on influencer marketing in the beauty and lifestyle space. Here, she built and led successful influencer campaigns for well-known beauty brands. During her experience, she expanded her network by working closely with renowned makeup artists, talented Instagrammers, and popular YouTubers and bloggers.
Victoria has worked with many brand partners spanning across the luxury beauty market, mass-market, and “masstige” market (prestige brands produced at mass). Some of these brands include, Benefit, Stila, Lancôme, Too Faced, COVERGIRL, and Rimmel London.
Inspired by many of her colleagues and business partners throughout the years, Victoria made the decision to pursue her own creative journey in the world of beauty. She received formal training at the International Beauty Institute, where she was taught by an award-winning makeup professional. Shortly after graduating as a certified makeup artist, Belvale Beauty was born.
Victoria believes enthusiasm, mindfulness and passion, are the keys to success.